Museum of Names
Branding
2021
Adobe Photoshop, Adobe InDesign, Adobe Illustrator
Museum of Names is a branding project that designs for a museum that dedicates to explore the content of names. The inspiration for brand identity comes from the flexibility and joinable nature of names.
Because the targeted audience is the group of people who are aware of their cultural background, it would be interesting to use different languages in the design. I tried to not limit the names inside the logo shape only in English. The content inside the logo could be replaced by any names in any language. The logo could also serve as a container for images or texts. In the staking state, the position and orientation of each letter shapes are flexible.
I designed the brochure, posters, and banner for the museum to support the identity system. The composition of the shapes came from building blocks, and also the flexible nature of names.
